CLE# 2010-057: WEBINAR: Lies, Damn Lies and Legal Marketing: The Ethical Do's & Don
Date: Wednesday, August 25, 2010
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*No CLE credit for materials only.
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In an increasingly crowded legal marketplace, lawyers are discovering that effecting legal markeing is essential to a thriving practice. Yet, in the practitioner’s zeal to effectively promote his services, he must remember that lawyers must abide by a code of conduct far more stringent than that imposed upon the typical marketer -- none.
In this fast-paced presentation, Humorist at Law Sean Carter explores the dos (and mostly, don’ts)
of marketing under the code of legal ethics. In particular, Mr. Carter will:
- Demonstrate the best (and worst) of lawyer ads
- Discuss the debate surrounding “Best Lawyer” and “Super Lawyer” status as it relates to branding
- Examine the ethical implications of using seminars, columns and blogs as marketing tools
Sean Carter graduated from Harvard Law School in 1992. His ten years of legal practice focused on corporate securities and mergers and acquisitions. During this time, he represented such clients as GNC, Experian, The Boston Beer Company Homeside Lending, Safelite Auto Glass, J. Crew and many others. Most recently, he served as in-house counsel to a publicly-traded finance company.
In 2002, Mr. Carter left the practice of law to pursue a career as the country’s foremost Humorist at Law. Since then, Mr. Carter has crisscrossed the country delivering his Lawpsided Seminars for state and local bar associations, law firms, in-house corporate legal departments and law schools. Each year, he presents more than 100 humorous programs on such topics as legal ethics, stress management, constitutional law, legal marketing and much more.
Mr. Carter is the author of the first-ever comedic legal treatise -- If It Does Not Fit, Must You Acquit?: Your Humorous Guide to the Law. His syndicated legal humor column has appeared in general circulation newspapers in more than 30 states and his weekly humor column for lawyers appeared in the ABA e-Report from 2003 to 2006.
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