Registration and more information
Presented by: Stuart Teicher
1:00 p.m. Check-In
1:30 p.m. If You Market, You’re an Ethical Target— This is all about the do’s and don’ts of marketing (Rules 7.1, 7.2, and 7.3): Ads that are off limits, viral video limitations when posts on social media become ads, the Virtual Law Office debate, and more.
2:30 p.m. BREAK
2:45 p.m. What Starbucks Teaches about Attorney Ethics: Learning the New Paradigm of Ethically Inspired Marketing. Starbucks, TOMS Shoes and a host of other companies have introduced a new, socially conscious philosophy to the business world. The primary difference is that they’re all about being selflessness, with a purpose. This paradigm can be applied to the world of lawyering as well. Learn how successful business development in the law can be achieved through this customer-centric approach (or client-centric, in our case) – we’ll talk about how being guided by a sense of ethics can provide financial reward.
3:45 p.m. Adjourn