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CLE# 2014-024: How to Make A Load While Following the Code: Ethical Protection and Direction for Advertising in the Internet Age
Category:    Live CLE Seminars
Date:   Friday, October 10, 2014 / 1:30 PM - 3:45 PM
Location:   Anchorage, AK / Hotel Captain Cook
Credits:   2.0 Ethics
Registration Fee:   $114.00
Online Webcast

Registration and more information

Presented by: Stuart Teicher

1:00 p.m. Check-In

1:30 p.m. If You Market, You’re an Ethical Target— This is all about the do’s and don’ts of marketing (Rules 7.1, 7.2, and 7.3):  Ads that are off limits, viral video limitations when posts on social media become ads,  the Virtual Law Office debate, and more. 

2:30 p.m. BREAK

2:45 p.m. What Starbucks Teaches about Attorney Ethics: Learning the New Paradigm of Ethically Inspired Marketing. Starbucks, TOMS Shoes and a host of other companies have introduced a new, socially conscious philosophy to the business world.  The primary difference is that they’re all about being selflessness, with a purpose.  This paradigm can be applied to the world of lawyering as well.  Learn  how successful business development in the law can be achieved through this customer-centric  approach (or client-centric, in our case) – we’ll talk about how being guided by a sense of ethics can provide financial reward.

3:45 p.m. Adjourn

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