Presented by: Jabez LeBret, Co-Author, How to Turn Clicks Into Clients
Websites, Google, Email, Client Confidentiality, and More…Online Management: the Ethics, Pitfalls, & Techniques, from Social Media Traps to Disclaimers.
The program outlines a step-by-step plan of action to manage a law practice online and build a strong and ethical web presence. Ethical strategies for websites and emailing, as well as the simple techniques that will help attorneys avoid several major pitfalls, are covered.
Unlike similar classes, this educational CLE delivers the real substantive content that law firms need to navigate their online presence. Upon completing the CLE, attorneys will understand the best practices for ethically using the Internet and also how to avoid the traps of self reviewing, improperly commenting on their blog, or misrepresenting their services online.
Attorneys Will Learn:
How to Optimize Your Website: Ethically and Properly
Local Listing Directories and Google Places: Issues Surrounding Reviews and Optimization
Blogging: What You Can and Can’t Do, Including Client Confidentiality & Disclaimer Violations
About the Cloud: Security and Client Management Software