The critical component of any new initiative to a strong foundation.  Publishing short targeted articles offers that prospect for practitioners.  Packed with accessible ideas for raising your profile while navigating the ethics of distributing content, this program will help you plan for a strong recovery in 2012.  Topics include:

•    Identifying Content
•    Evaluating Distribution Channels
•    Determining Your Target Audience
•    Studying Various Forms of Media
•    Modifying Existing Work for Varied Audiences
•    Creatively Co-Authoring
•    Connecting with Editorial Contacts
•    Publishing in Places Where Your Clients, Prospects, Supervisors and Potential Employers Look
•    Opening Your Organization to Opportunities
•    Getting Results from Genuine Cold-Calls